Experience
Marketing and Partnerships Lead
My key role involves conceptualization and execution of Sukhiba’s go to market strategy by coming up with plans that align with the company's corporate strategic plan to ensure adoption WhatsApp and AI by businesses to drive user acquisition, engagement, and revenue growth. My key roles include: Customer acquisition and retention, Negotiating partnerships, Account management and Operational excellence.
Commercial Operations Manager
I drove profitable growth for the agency by designing and executing integrated marketing and business strategies. By continuously analyzing market trends, I optimized the marketing mix for brand alignment and ensured our agency's profitability. I crafted strategic promotional plans tailored to specific brands and products to enhance customer engagement. I also aligned ATL, BTL, and digital communication strategies with our brand objectives to ensure our KPIs were met. Integrating all marketing efforts, from advertising to experiential marketing, I formed comprehensive brand marketing plans.
Channel Marketing Manager, East Africa
Enhanced sales and brand visibility through comprehensive tools, scalable customer programs, and targeted partnerships for various partner brands. Achieved extensive media coverage and utilized consumer research for digital communication strategies. Delivered marketing animations that met set out KPIs for the brand.
Brand and Partnerships Lead
I developed and modified both digital and offline marketing strategies based on changing online market trends, ensuring alignment with the organization's goals. I managed and assessed digital campaigns on all platforms, enhancing their efficiency and reach. I collaborated to design user-focused landing pages, boosting campaign engagement. I crafted and delivered eye-catching design and marketing animations for key campaigns, meeting our KPI targets. By producing and overseeing promotional assets, I maintained consistent product branding. I steered multi-channel strategies to maximize website traffic and ensure budget efficiency. I sought out and nurtured key strategic partnerships to foster business growth. Furthermore, I provided leadership for both ATL and BTL campaigns.
Media Manager
I took a leadership role in strategy formulation, crafting and implementing digital-focused plans that perfectly matched client specifications. I deeply immersed myself in our clients' businesses, understanding their distinct challenges and competition, which enabled me to propose forward-thinking solutions. My expertise in campaign management ensured we consistently hit our KPI targets. Through prioritizing client satisfaction, I was pivotal in amplifying the agency's profitability and expanding our revenue channels. I translated agency strategies into practical and cutting-edge plans for our clients, providing real value. I also mastered media relationships, working closely with media owners to guarantee premier planning for our clients. Among the notable brands I worked with are Commercial Bank of Africa, Diageo, MasterCard, Coca-Cola, and several others.
Account Manager & Media Planner
I created and implemented optimized media plans, and created and executed effective media strategies. I engaged directly with media owners and negotiated rates to ensure the best value for our clients. My close collaboration with media stakeholders resulted in unique and innovative solutions. I monitored trade outcomes based on our planning decisions to meet both agency and client objectives. Furthermore, I advised clients on market trends and competitor insights. I worked in tandem with other teams to guarantee prompt campaign launches, adhering to best practices and service commitments. Moreover, I supervised the performance of media campaigns and provided client-centric compliance reports.
Education
Bachelors Degree in Journalism, Public Relations and Marketing Minors
Journalism honed my skills in researching, interviewing, and crafting credible narratives, while PR equipped me with strategies for reputation management, stakeholder engagement, and crisis handling. My Marketing minor provided insights into consumer behavior, branding, and market dynamics. This comprehensive education makes me a valuable asset in the digital age.
